Tom Bell  Founder

Whilst preparing to take his fly fishing masters AAPGAI casting instructor test in 2012, Tom set about cutting and welding a home made 64' 52g spey fly line. It has 16 welds and is made up of 7 separate fly lines, in 4 different colours. Keen to understand how energy was travelling through the complicated taper, Tom commissioned a piece of software that displays taper data in graph format.

That software is still used to design tapers and send to the factory. Tom's obsession with taper and materials progressed until, in 2014, he invented the Micro Thin Fly Line. Considered the most important development in fly line manufacturing since the 1960's, Sunray license the technology to other brands.

The combination of 4 decades fly fishing, a casting technician, a degree in the arts and a UK business owner for 2 decades has given Tom a potent mix of design, creative & business skills which underpin Sunray daily.


Jeremy Lucas  Design

England Team Manager

Driven by two fundamentals; conservation of wild habitat and the key of presentation. Jeremy Lucas is known for his simplicity and minimalism which he refers to as the 'ultimate refinement'. Cambridge science graduate, author of Presentation Fly-Fishing, Tactical Fly Fishing & long standing England team member, Jeremy’s name is synonymous with light line fly fishing. Uncomfortable with listing competitive achievements, the list is as broad as it is long.

First ever winner of the European Open Championship 1987
Team gold, silver and bronze medals in World and European Championships
Individual bronze (World Championships 1993)
Winner of River and Lake Home internationals 1994 & 2004
Australian National Team Coach
Present England Team Manager


    Stuart Crofts  Design

    Stuart Crofts is considered one of the UK's finest ambassadors for fly fishing. A pioneering entomologist discovering new species. Stuart is a tutor with UK based organisations Riverfly Partnership and the Freshwater Biological Association.

    Along with Jeremy Lucas, he was a competitor for England during a period of focused creativity. A period which produced many fly fishing masters. Competing in Six World Fly Fishing Championships Stuart gained the admiration of the competitive scene for his obsessive and eccentric attention to detail. Stuart not only dissects the organs of the insects he is studying, he makes the tools to do it!

    Stuart's riverside and classroom demonstrations are famous. The childlike, excited energy and intense, broad knowledge that Stuart brings to entomology and fly fishing is treasured in the UK.

    A genuine asset to our country.


    David Southall  Testing & Articles

    A retired Biology & Science teacher, David is a scientist, entomologist, conservationist, innovator and author. His articles in UK magazines draw on his fly fishing entomology and fishing a variety of ultra light line styles around the world.

    David’s fly patterns are the product of his daily observations and fishing. A protagonist of Tenkara & the Italian Style of Casting, David chooses the approach that is needed for individual fisheries, sometimes individual fish. David's articles in UK print publications and on our own blog are widely read.

    They reveal his approach in the UK, USA, Canada, Italy, Austria, Sweden, Poland, Slovenia & New Zealand.


    Matt Eastham  Testing & Articles

    A regular contributor to UK magazine Trout & Salmon, Matt Eastham specialises in macro photography of the various stages of aquatic invertebrate development. An innovative fly tyer and fly fishing entomologist, Matt writes articles on his blog North Country Angler. Matt’s writing style can be searching.

    Keen to get under the bonnet of what we think we know and what we are told. A respected figure in UK writing and fly fishing, Matt can’t ‘be bought.’


    John Tyzack  Design

    One of England's fly fishing masters, John first qualified to fish for England in 1999 and by 2000 had represented his country in a home rivers international, two home loch-style internationals and the European Championships hosted by the Czech Republic.

    John has won the English National Rivers Championship on an unprecedented six occasions and the International Rivers Champion's trophy. John has won team and individual medals at home international, World Championship and Commonwealth Championship events.

    A professional guide John’s philosophy is 'anything on fly'.


    Christof Menz  European Sales

    Christof studied sports science and has worked with s companies in the Fly Fishing sector since 1997. He works as a full-time professional Guide and owns the well known Guiding outfit, Pro Guides in Austria.

    Pro Guides have been guiding full time for 17 years. Christof is the Central European Sales Manager for Patagonia. His knowledge of fly fishing retail combined with full time guiding make Christof a coveted asset in the industry.


    Will Robins  UK Sales

    Member of the England youth team, competing in 3 home internationals and winning gold for his country, Will Robins became captain of the England Youth Team in 2015.

    Will spent 3 years working at Farlows in Pall Mall and is founder of Precision Fly, a guiding outfit in the UK. Will’s knowledge of UK retail and competitive fly fishing make Will a young prospect in our industry.

    In training for his U.S guiding license, Will spends 6 months of the year in the USA.


    Justin Pickett  Testing & Articles

    Justin Pickett is a 1st place ranked competitor in FIPS MOUCHE events. A contributor to the U.S. blog Gink and Gasoline, Justin is part of the U.S. fly fishing industry. A guide in the U.S. and renowned tier, Justin is a well known figure in USA fly fishing.


    Karl Humphries  Testing & Events

    Karl Humphries holds the Fly Fishing Masters Qualification in Single Hand, Double Hand and Fly Dressing within UK based organisation AAPGAI. One of the country’s most well known and respected instructors, Karl is regarded a master technician.

    Over 4 decades of International fly fishing and 3 decades in our industry, Karl has taught and assessed hundreds of professionals working around the globe. A founding member of UK based APGAI, Game Chairman for the UK’s largest fishing club and fly fishing event organiser,

    Karl is also responsible for teaching more youngsters to fly fish than anyone in the UK.